Smart Assistants: From top-dog Amazon to Latecomer Apple
A few years ago, it was still slightly irritating to hear people formulating text messages or search queries out loud in the direction of their smartphone. In the meantime, 28.3 million Germans are talking to their smartphone, which has since become the trailblazer of the smart speakers of Amazon, Google and Co.
Here we give you a brief overview of which smart systems are already available and what they do.
Alexa, play my favorite song from Spotify!
In 2012 Amazon had already launched the first test models of its Echo, establishing a strong advantage over its competitors. Designed as a loudspeaker, Amazon’s Echo is now available in two versions in Germany, along with various accessories such as a camera or a tablet. 15,000 applications, so-called skills, have already been designed inhouse as well as by external companies and developers. These include many smart-home functions, various services, such as delivery and taxi-services, as well as games and media streams.
With the aid of the skills, the user can have Alexa read messages and content from the Web, play music and audiobooks from their own Amazon account or from third parties such as Spotify, and control connected home appliances. With the integration of the shopping platform, even ordering the groceries is possible with the assistant.
Alexa gets to know the individual user better every day and with each query, thus improving the quality of the answers and pronunciation. The lack of advertising opportunity may be a disadvantage for companies.