With teamwork and channel marketing, the sky’s the limit
AppVertising von PressMatrix Inspiring readers in the print sector is one thing. Winning over new and young readers – preferably …
Apps by PressMatrix – Harmonikawelt
The only specialist magazine that focusses exclusively on the Styrian harmonica: the “Harmonikawelt”. Here, the reader can expect up-to-date insights, …
Apps by PressMatrix – zwiefach
For all those who love and live folk music, “zwiefach” magazine offers a window onto the scene. Both comprehensive and …
From digital player to digital success
As far as media offers are concerned, ‘digital’ does not automatically imply ‘successful’ – not by a long shot. In the interest of success, it can be helpful to take a look at online marketing.
Hey voice assistant! Listening is the new reading
The audio trend and what it means for us. It’s always interesting what stays with you after a journey. It’s …
PressMatrix apps – Kryptokompass
In the magazine “Kryptokompass”, investors provide exclusive monthly assessments and comprehensive analyses of the current situation on the crypto markets. …
PressMatrix apps – LINUS WITTICH
The best way to discover what is going on in your area is to take a look at the local …
From practice to theory – Kaden Verlag
Interview with Dr. Reinhard Kaden, founder and publisher of Kaden Verlag When Dr. Reinhard Kaden founded the specialist publisher of …
Association communication – no room for boredom
As far as communication goes, clubs and associations often find themselves in a zone of diverging interests. The communication tasks …
Employee magazines: “mittendrin” for the employees
The ABC of employee magazines is not circulation, but commitment. Such magazines not only serve to inform employees, but also …
PressMatrix apps – Ferienmagazin Deutschland
Once a year, the IFOVA holiday magazine, “Ferienmagazin Deutschland”, offers inspiring tips for those still planning their summer trip or …
Snackable Content
The demands and needs for content, information and the formats we daily consume are continually changing with our mood and …
Voice assistants prevail
We took our first look at the subject of voice assistants and their features a year ago. At that time, …
Micro Moments – efficiently using the moment of decision
Google’s model of Micro Moments has been buzzing around in corporate marketing for a few years now. It is considered …
PressMatrix apps – DFB-Journal
For everyone who doesn’t just watch soccer every four years Are we up to defending the world champion title? We’ll …
When trendsetters meet their readers
Interview with Christopher Strobel, managing director of the publishing house Strobel Verlag Thanks to various smart home technologies, digitization is …
PressMatrix apps – ADAC Travel Magazine
The wanderlust solution that fits in your pocket It’s summer! Time to drive away for a few days, switch off, …
Progress by Tradition
Interview with Paul Parey Publishing Special interest magazines with tradition require continuous development in order to provide customers with new …
Create audio content yourself
How to get your content heard with an Alexa-skill and Co. Audio is a fast-growing trend that offers a wide …
The discrepancy between content creators and their audience
With unfailing regularity, studies confirm what all of us can actually already see from our own behaviour: media users are …
PressMatrix apps – DAV Panorama
Deutscher Alpenverein eV From the pages of the German Alpine Club magazine the mountain calls – well actually it’s more …
PressMatrix apps – myself
Also fits in the clutch bag! The well-known fashion magazine “myself” for the modern woman who remains true to herself, …
Digital association communication – SoVD
Communication is key to representing and sharing the interests of members of any group. For Sozialverband Deutschland eV (Social Association …
Facebook: when the way forward is the way back
Facebook is causing a sensation: this year, the focus is again on the user while the companies’ content is moved …
Trends and audio modes
Instead of music, more and more podcasts, news articles and curated radio broadcasts are reaching the listeners’ ears. To give …
PressMatrix apps – Living at home
“Because a home is more than a residence”. In this spirit, the
PressMatrix apps – Cord
The slightly different men’s magazine „Cord“ has a mission to slow down the pace of everyday life. The focus is …