From practice to theory – Kaden Verlag
Interview with Dr. Reinhard Kaden, founder and publisher of Kaden Verlag When Dr. Reinhard Kaden founded the specialist publisher of …
Association communication – no room for boredom
As far as communication goes, clubs and associations often find themselves in a zone of diverging interests. The communication tasks …
Employee magazines: “mittendrin” for the employees
The ABC of employee magazines is not circulation, but commitment. Such magazines not only serve to inform employees, but also …
PressMatrix apps – Ferienmagazin Deutschland
Once a year, the IFOVA holiday magazine, “Ferienmagazin Deutschland”, offers inspiring tips for those still planning their summer trip or …
Snackable Content
The demands and needs for content, information and the formats we daily consume are continually changing with our mood and …
Voice assistants prevail
We took our first look at the subject of voice assistants and their features a year ago. At that time, …
Micro Moments – efficiently using the moment of decision
Google’s model of Micro Moments has been buzzing around in corporate marketing for a few years now. It is considered …
PressMatrix apps – DFB-Journal
For everyone who doesn’t just watch soccer every four years Are we up to defending the world champion title? We’ll …
When trendsetters meet their readers
Interview with Christopher Strobel, managing director of the publishing house Strobel Verlag Thanks to various smart home technologies, digitization is …
PressMatrix apps – ADAC Travel Magazine
The wanderlust solution that fits in your pocket It’s summer! Time to drive away for a few days, switch off, …
Progress by Tradition
Interview with Paul Parey Publishing Special interest magazines with tradition require continuous development in order to provide customers with new …
Create audio content yourself
How to get your content heard with an Alexa-skill and Co. Audio is a fast-growing trend that offers a wide …
The discrepancy between content creators and their audience
With unfailing regularity, studies confirm what all of us can actually already see from our own behaviour: media users are …
PressMatrix apps – DAV Panorama
Deutscher Alpenverein eV From the pages of the German Alpine Club magazine the mountain calls – well actually it’s more …
PressMatrix apps – myself
Also fits in the clutch bag! The well-known fashion magazine “myself” for the modern woman who remains true to herself, …
Digital association communication – SoVD
Communication is key to representing and sharing the interests of members of any group. For Sozialverband Deutschland eV (Social Association …
Facebook: when the way forward is the way back
Facebook is causing a sensation: this year, the focus is again on the user while the companies’ content is moved …
Trends and audio modes
Instead of music, more and more podcasts, news articles and curated radio broadcasts are reaching the listeners’ ears. To give …
PressMatrix apps – Living at home
“Because a home is more than a residence”. In this spirit, the
PressMatrix apps – Cord
The slightly different men’s magazine „Cord“ has a mission to slow down the pace of everyday life. The focus is …
Where is the audio trend coming from?
Who listens to what, why and how Podcast, web radios and audiobooks are becoming increasingly popular and moving ever more …
Trends 2018: Automation and Smart Assistants
In recent years, the evident trends in marketing and commerce are all towards artificial intelligence and automation. The goal is …
Helpful tips for advertising your app
Apps offer many ways to extend the reach of your magazine, increase sales or strengthen customer loyalty. But to achieve …
PressMatrix apps – Convention International
Every two months one of the leading specialist magazines for event-planners from the publishing company of the same name publishing …
Using digital solutions to educate customers
Digital solutions for business documents and customer magazines have become the standard in customer service. We spoke with Ralph Castiglioni, …
The App Store II – Look and Feel
Part II: Illustrate the look and feel of your app. Thanks to the right keywords and categories, you have successfully …
PressMatrix apps – Goetzpartners
Goetzpartners stands for independent company consulting in the fields of strategy, M&A, and transformation. The consultancy is based on a …